In the 1920s Henry Ford of the Ford Motor Company standardised the work week to five days. This initiative introduced the work-free weekend and with it gave Ford workers the time to re-invest back into the company with their higher than average wages. It’s difficult to not feel a little disappointed that the reward that many persevere for is in many ways the carrot at the end of the proverbial stick. Which begs the question: who is holding the stick and why?
I’ve recently finished putting together a photographic work that interrogates the circular truth of the contemporary system of vacations and the often unknown environmental and social impacts of travel. The title of the work ‘If you lived here, you’d be home by now’ is taken from an infamous real estate truism that connects the human longing to escape the mechanisms of capitalist life to physical, purchasable commodities that feed back into capitalism. The title accurately demonstrates the aim of the installation: to present the confusing nature of the leisure in it’s intended form as a capitalist device that ‘create[s] the want it seeks to satisfy’ (John Kenneth Galbraith). Now to, ironically, find the funding. More on this work to come.